In general, the arguments for exporting apply across the board to products and services, to manufacturers and associations, to huge corporations and to family businesses. Here’s why.

Build Sales

Increased sales almost always mean enhanced profitability and exporting almost always boosts sales.  A global economy multiplies the sales opportunities available to you in the domestic economy. Remember that two-thirds or more of the purchasing power on the planet lies beyond our borders, yet only about 12 percent of the U.S. companies export.  Exporting imposes no barriers on your thinking or your ambition.

Boost Profits
As a rule, you can charge more for your products overseas.  Foreign producers often lack the ability to create and deliver superior goods and services.  With appropriate market research and full product testing geared to the anticipated needs of foreign markets, you can build significant profit margins into international sales.

Become More Competitive in Domestic Markets
Familiarity with global competition will alert you to opportunities for modification and development of products.  The translation of your experience in foreign markets should help you compete more aggressively against your current competitors as well as foreign firms entering the domestic market.

Extend Product Longevity
Americans are the trendiest people on earth.  Their buying habits are at-heart buying whims.  Tastes change in this country with a speed and force they do not elsewhere in the world.  Remember, even when products lose some of their appeal in the United States, they may still have significant value in the overseas market.

Balance Sales Cycles
The world’s economy, thankfully, does not move in step with America’s economy.  Doing business overseas can offset the seasonal fluctuations of selling only in a single market – active competition in multiple markets will lead to repeat business, month after month and year after year.
Increase Economies of Scale in the Production Process
Increased volumes can lead to increased production efficiency, decreased per unit costs and productive use of once idle capacities – very often with current equipment, no new capital investment, and no new need for additional labor.


Exporting Resources:

Small Business Guide to Exporting
View a detailed international business plan for getting started in the industry put together by the U.S. Small Business Administration.

The Export Yellow Pages
Basic Registration is Free! Make sure and register your companies' products and services in the Export Yellow Pages. The Export Yellow Pages is produced in partnership with the U.S. Department of Commerce. Over 50,000 directories are distributed annually through out the world via the U.S. Department of Commerce's Export Assistance Centers, International Trade Shows, U.S. Consulates and Embassies, and World Trade Centers.

Online Basic Guide to Exporting

Schedule B Numbers
The U.S. Census Bureau administers export codes (Schedule B numbers) and every item exported from the U.S. is assigned a unique 10-digit identification code.

U.S. Sanctioned Countries
The U.S. Department of Treasury/Office of Foreign Assets Control (OFAC) governs economic and trade sanctions based on foreign policy and national security goals against targeted foreign countries. The website contains factsheets on all sanctioned countries.

Partners and Trade Leads
Find everything from trade leads to buyers, services and events on this useful site sponsored by the U.S. Department of Commerce.